Watch – TV on Facebook.
No, that isn’t an imperative sentence (although maybe Facebook wants it to be). Watch is TV on Facebook.
Announced earlier this month, Watch will be quite literally television shows specifically posted and (presumably) watched on Facebook.
Always wanted to be a TV producer? Maybe star? Well, here’s your chance – sorta, kinda, on Facebook. (Oh…yea…two billion users.)
“Watch will be available on mobile, on desktop and laptop, and in our TV apps,” explains the Big FB. “Shows are made up of episodes — live or recorded — and follow a theme or storyline. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes.
“Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the Haha reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.”
And because it’s Facebook, television shows will be interactive, social.
“We’ve learned from Facebook Live that people’s comments and reactions to a video are often as much a part of the experience as the video itself,” claims FB. “So when you watch a show, you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show.”
Facebook wants shows on Watch to meet specific (kinda) objectives:
- Shows that engage fans and community. Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day’s new episode.
- Live shows that connect directly with fans. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
- Shows that follow a narrative arc or have a consistent theme. Tastemade’s Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe. Unsurprisingly, the food doesn’t always turn out as expected.
- Live events that bring communities together. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.
The full roll-out of Watch will be gradual, first to a few in the U.S., later a broader group of Facebook users and creators.
Unless you’ve been under a rock for the past month you know today – August 21 – is the big day of the solar eclipse, traveling across the breadth of the United States for the first time since 1979.
But you may not be in the path of 70-mile-wide “path of totality” and may not get the benefit and fascination of the full event – the umbra.
Not to worry. There’s this new thing called the internet and you can watch the full eclipse right on any of your screens.
No doubt the most authoritative (and probably coolest) live stream of the entire eclipse as the umbra traverses the continental U. S. will be on NASA TV. America’s space agency will show it all, including from the International Space Station.
Similarly, NASA Edge will run the stream with a slightly more unusual or nerdy bent to it all. When the animals run wild because it suddenly gets dark in the middle of the day this will be the place to see that.
Twitter and the Weather Channel will team up to live stream the event, too, including ground views of major gather spots.
The Virtual Telescope Project will begin its live-stream around 1 p.m. EDT.
Time Magazine and Life VR will have 360-degree virtual reality live stream on Time’s YouTube channel and its Facebook page.
The Ballooning Project will take viewers aloft to see the eclipse from hot air balloons.
The Science Channel, CNN and many other television enterprises will take coverage online as well.
Hum, yea, the Great Solar Eclipse of 2017 – the day the sun gets mooned – will be hard to miss. Enjoy!