Website design continues to evolve – and quickly – and it’s amazingly easy for a website to get out-of-date, old in a very short time.
Put bluntly, here we are in 2015 and roughly 90 percent of all websites two to three years old are simply out of date, not current enough to be as useful as they could. And, maybe, not useful at all. Websites have to be dynamic today because of the rapid changes in search algorithms, the creation of advance website tools and analytics, design and functionality changes.
Designed for Mobile Use.
If your website doesn’t function well on mobile devices you render yourself at a serious disadvantage. Americans now spend 60 percent of our online time on our mobile devices. That translates into 2.5 hours each day on mobile devices. A Google survey suggests nearly half of all consumers say a company doesn’t really care about its business or customers if its website isn’t mobile-ready.
Content, content, content.
If your online efforts are to be successful (however you define success), your website content is key. Your website is the base camp for your online efforts. It’s the only place online over which you have control. The social channels, email and all the other tools are vitally important but you don’t control them. The average adult attention span online is eight seconds. Your website’s content needs to have its own page, be concise, engaging and shareable.
Flat design on websites.
Flat design means clean, crisp sites; uncrowded and simple to navigate; bright colors and open spaces (without wasting the website real estate). Websites must be easy to use, load quickly and, as we noted earlier, be responsive to mobile devices.
There is, of course, much more to a modern, up-to-date website than can be explained in the space of this post. Reach out to us and we’ll talk, explain more.
But in the meantime, this handy graph with art from Bowen Media provides a pretty good quick overview. Thanks, Bowen Media, for letting us post it, too.