In an effort to reduce the influence of extremism and terrorism on the world’s most popular video platform YouTube will redirect hate toward…peace?
Well, if not peace directly YouTube promises it will redirect viewers toward videos intended to refute extremist mythology and videos confronting terrorist violence.
YouTube announced July 20th new measures using what’s called the Redirect Method to steer potential new terrorism recruits away from extremist videos and toward more productive and uplifting video images and messages.
“Over the past years, Jigsaw partnered with Moonshot CVE to conduct extensive research to understand how extremist groups leverage technology to spread their message and recruit new members,” explains the YouTube blog. “From there, they created the Redirect Method, which uses curated video content to redirect people away from violent extremist propaganda and steer them toward video content that confronts extremist messages and debunks its mythology.”
“When people search for certain keywords on YouTube, we will display a playlist of videos debunking violent extremist recruiting narratives,” said YouTube.
The effort is the latest in a series of steps YouTube has taken to make the platform less of a platform for the spread of hate and violence.
Bowing to advertiser pressure which began in Europe in the spring YouTube announced June 1st it would rewrite user guidelines to reduce hate speech on the platform and eliminate advertiser spots within hate-filled and extremist videos.
It took additional steps later in June to reduce terrorist content on the platform, which is also the world’s second largest search engine (second only to parent Google).
“Over the coming weeks,” said YouTube, “we hope to build on this by:
- Expanding the new YouTube product functionality to a wider set of search queries in other languages beyond English.
- Using machine learning to dynamically update the search query terms.
- Working with expert NGOs on developing new video content designed to counter violent extremist messaging at different parts of the radicalization funnel.
- Collaborating with Jigsaw to expand the “Redirect Method” in Europe.”
YouTube said it’s working with non-profit organizations and non-governmental organizations to improve the redirect and add additional features.
“We hope our work together will also help open and broaden a dialogue about other work that can be done to counter radicalization of potential recruits,” said the platform’s blog. “As we develop this model of the Redirect Method on YouTube, we’ll measure success by how much this content is engaged.”