What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Instagram carousel takes images on a ride
Instagram carousel takes images on a ride

As a brand new feature in everyone’s favorite photo-sharing app Instagram carousel takes images on a ride. Could be it will also get Grammers used to swiping left to see Instagram advertising carousels, too. Call us cynical but, remember, we’ve been promised more Instagram advertising. Don’t get us wrong, like everyone else we love Instagram […]

900 billion hours on mobile apps
900 billion hours on mobile apps

As inhabitants of Earth’s digital world we spent 900 billion hours on mobile apps in 2016. That is to say, all of us connected to the internet – around 3.2 billion people – used our mobile apps for 900 billion hours last year – or on average we spent 281.25 hours out of last year […]

Facebook – video – mobile: your digital world
Facebook – video – mobile: your digital world

Facebook – video – mobile: your digital world. Well, that’s what Facebook wants your digital world to be. The social network behemoth also wants to be on your TV all the time, too. At least that appears to be part of the goal of a series of video enhancements Facebook started rolling out last week […]

Are you good bot or a bad bot?
Are you good bot or a bad bot?

Are you a good bot or a bad bot? We’re talking to you: the majority of internet traffic now originating from bots. You can’t respond? Aren’t you a bot? The latest report from web security and research firm Imperva suggests that – once again – over half the internet traffic today comes from bots. More […]

Publishing news to the social media is not paying off
Publishing news to the social media is not paying off

Publishing news to the social media is not paying off – at least, not for major news and information organizations; at least it didn’t last year. A report published last month by┬áDigital Content Next (DCN), a firm which specializes in monitoring online premium publishing, suggests traditional news and information publishers are not quite earning the […]

Google Maps as a commute assistant
Google Maps as a commute assistant

Long a valuable and useful navigation and search assistant, with an update rolling out just last week we now see Google Maps as a commute assistant. Well, for Android users, anyway. Google says the update will roll out to iOS and other systems’ users soon. Android users will have, no doubt, noticed the relatively small […]

The paradox of a monolithic internet
The paradox of a monolithic internet

It was supposed to be the great leveler, a vast network of free-ranging bits and bytes but we could be facing the paradox of a monolithic internet. As more and more power and influence on the information superhighway – not to mention money – seemingly tends to coagulate in the hands of the relative few […]

Are trolls & bots going to destroy Twitter?
Are trolls & bots going to destroy Twitter?

Are trolls & bots going to destroy Twitter? Twitter is afraid they might and it’s imposing – yet again – new measures to keep them at bay. Everyone’s favorite micro-blog announced February 7 it is rolling out its toughest tools yet to limit the ability of trolls to abuse other Twitter users. Measures taken in […]

FCC now building walls on the internet?
FCC now building walls on the internet?

Is the new FCC now building walls on the internet? A flurry of actions late last week by the Trump Administration’s new regulators of national communications – the U.S. Federal Communications Commission – certainly make it seem as if roadblocks at least are set to go up on the information superhighway in America. After pledging […]

Is social television next for Facebook?
Is social television next for Facebook?

Is social television next for Facebook? Or, maybe, just good ol’ television. One could certainly draw that inference judging from comments made February 1 by Facebook founder Mark Zuckerberg during the company’s Fourth Quarter 2016 earnings announcement. More video, he suggested, longer form video, more original video and original content. Hmmm, sounds like Netflix or […]