What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Dimensions of video – live, 360 & virtual reality
Dimensions of video – live, 360 & virtual reality

The dimensions of video – live, 360 & virtual reality – are vast and deep with potential for marketeers but we all need a bit more focus. The innovations for video are accelerating quickly even if the digital infrastructure and tools for most marketeers lag a bit behind. Oh, we’ll get there and will look […]

The Tao of Millennials & other digital natives
The Tao of Millennials & other digital natives

The key, we tend to think, for marketing success is tapping into the root of the cool generation, in the digital world maybe finding the Tao of Millennials & other digital natives. It’s a tried, tested and true formula – or so it would seem from the vast history of marketing stretching all the way […]

Google Maps as search engine
Google Maps as search engine

Sure, you use the app all the time often without even realizing or thinking about it but digital marketeers also need to think of Google Maps as search engine. Digital marketeers shouldn’t neglect the opportunity Google Maps offers to guide customers directly to a place of business or a nonprofit organization which is dependent, one […]

Nutritional nature of digital marketing
Nutritional nature of digital marketing

We’ve grown more focused as a society on healthy living and the online world reflects this, too, in the rising nutritional nature of digital marketing. Exercise, athletics, wellness are very much central to today’s lifestyles and it stands to reason an increased interest and emphasis on healthy, natural and whole food is a major part […]

Does your website work for you?
Does your website work for you?

Does your website work for you? By that we mean: is your site doing it’s job (whatever job you want it to do)? Is it, for example, converting simple visits into some form of action? Is it selling your product? Is it bringing in new customers? Is it selling tickets to your events? Is it […]

Copyright vs. fair use in our digital age
Copyright vs. fair use in our digital age

Copyright vs. fair use in our digital age is an enormous issue, perhaps even conundrum, and one which is, unfortunately, rarely even considered in our fast-paced sharing culture online. The issue is as old as Gutenberg’s press, of course, as the words and works (later photos & moving pictures) gained mass circulation. Now at hyper-speed […]

The use, utility & profit of Instagram
The use, utility & profit of Instagram

Of all the social networks, one has to be impressed by the use, utility & profit of Instagram. First, the profit – for the Facebook empire. Bloomberg reported earlier this week on an estimate provided by Credit Suisse Group AG which suggested Facebook will make over $3 billion off Instagram in 2016 alone, triple what […]

Today it’s mobile, it’s search
Today it’s mobile, it’s search

Today it’s mobile, it’s search – it’s mobile search, which means it’s voice search; which means means digital marketeers need to evolve. Gone of the days of the ol’ simple website – build it and they will come. Gone are the days when a passive web presence made a business or organization sexy and attractive. […]

Net Neutrality is again threatened by Congress
Net Neutrality is again threatened by Congress

Net Neutrality is again threatened by Congress, this time by the Republican-led U.S. House of Representatives. The “people’s house” voted out late last week a measure, the No Rate Regulation of Broadband Internet Access Act – also labeled H.R. 2666 –  which House Republicans said will prohibit the U.S. Federal Communications Commission (FCC) from setting rates […]

Is social media maturing?
Is social media maturing?

Is social media maturing? We ask that question mostly rhetorically but also as a way of emphasizing the power and influence of these tools, the usefulness of social networks to businesses and organizations and the continuing revolution in mass communication of which content marketing is an integral part. The social networks are, without question, now […]