What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Safety online – #LockDownURLogin
Safety online – #LockDownURLogin

It can’t be stressed enough: safety online – #LockDownURLogin – is the new campaign launched by The White House and an array of tech and financial companies. The National Cyber Safety Alliance (NCSA) is the overarching coalition of government and business which has launched the campaign to help Americans improve our own individual online safety […]

Finding you on the go in the now – mobile
Finding you on the go in the now – mobile

Finding you on the go in the now – mobile. That’s digital marketing in 2016. We’re all on our smartphones. We’re all using our smartphones to answer questions, find information immediately, find out where to go, who has what I need. The smartphone is our pocket assistant, our go-to, go-now tool for navigating our world. […]

Facebook video: um…not so much
Facebook video: um…not so much

Perhaps, in your private quiet thoughts, you’ve reasoned the same thing – Facebook video: um…not so much. Sure, it’s delightfully surprising when Facebook tells you in its Page Insights your videos garnered 55,000 views or more (or, for the big timers, millions). Turns out your instincts toward surprise might have been correct. Facebook admitted publicly […]

Google boosts mobile search & maps & Allo &…
Google boosts mobile search & maps & Allo &…

In a flurry of digital space updates and upgrades, Google boosts mobile search & maps & Allo &… a travel app & concept movies in Google Photos…maybe even soon a new tool to fight online harassment. It’s been a busy week or so at the Googleplex. Don’t these folks ever take a break? (The answer […]

Twitter expands past 140 characters
Twitter expands past 140 characters

Going beyond where no tweet has ever gone before – the final frontier – Twitter expands past 140 characters. It’s a relatively small revolution in the social media but a significant one. Okay, it’s a big effen deal! As promised back in May, Twitter began rolling out its update which allows all 140 characters PLUS […]

How to create and run Facebook Groups
How to create and run Facebook Groups

Say you’ve been curious and wanted to delve deeper into Facebook and perhaps wondered, for example, how to create and run Facebook Groups. This piece was first published on the website of Tech4good SWFL after Mark Benson presented at the topic at the monthly meeting of the¬†Southwest Florida group, affiliated with NetSquared, an international organization […]

Instagram filters while YouTube collects
Instagram filters while YouTube collects

Instagram filters while YouTube collects – comments, that is. The social media are by definition social and that means conversation, not always apposite, not always helpful, sometimes downright mean and abusive. Instagram is taking steps to allow users to filter comments they find offensive or mean, abusive. YouTube, once a bastion of the worst trolling […]

We are mobile, we are social
We are mobile, we are social

We are mobile, we are social in our online life. So much mobile and social: 77 percent of us worldwide are networking on our mobile devices and spending a third of our time on our social media. At least those are the figures revealed in GlobalWebIndex’s Social Summary for the third quarter of 2016. “PCs/laptops […]

No internet access means no political power
No internet access means no political power

No internet access means no political power – nor social power – for politically marginalized ethnic groups feared by governments around the world. Those are the findings of a new study published September 9th in the journal Science: autocratic and authoritarian governments seeking to limit the rise of ethnic groups perceived as a threat to […]

Google: go HTTPS or go home
Google: go HTTPS or go home

In an effort to force website developers to a more secure online status the world’s most popular browser, Chrome, will be a tool for Google: go HTTPS or go home. Google will begin in January to warn internet users when a site has not yet updated to the more secure HTTPS web connection by flagging […]