What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Compassion can be engaging in the digital spaces
Compassion can be engaging in the digital spaces

Compassion can be engaging in the digital spaces and maybe even transfer to the real world, building a better world with xocial. No, that’s not a typo. xocial is an app, a site (pronounced, “social”), dedicated to making compassion a digitally interactive pursuit, competitive even, where good works and empathy, genuine acts of kindness and […]

Google is now penalizing some sites with pop-ups
Google is now penalizing some sites with pop-ups

As promised back in the summer, Google is now penalizing some sites with pop-ups, those annoying ads or requests for newsletter sign-ups. Well, penalizing in search result pages – on mobile search requests – websites which automatically launch a pop-up upon landing. In other words, your website won’t get ranked very well (on the front […]

Facebook is a media company
Facebook is a media company

No matter if it likes to admit it or not, Facebook is a media company and, perhaps, its new Journalism Project will help it and its users understand that. The social media giant announced its new Journalism Project on January 11 and promised, among other points, it will be “collaborating with news organizations to develop […]

Americans like online shopping – but trust? Meh.
Americans like online shopping – but trust? Meh.

Americans like online shopping – but trust? Meh. Americans like our online shopping nearly as much as does the rest of the world – but we like our traditional brick-and-mortar shops, too. Trust may seem more real to Americans in a physical store than online. That’s what the most recent survey results from the Pew […]

Shopping & watching & creating & listening
Shopping & watching & creating & listening

Shopping & watching & creating & listening – that’s what we do in the digital spaces. Digital marketing is at the core of all that activity. No matter how one wants to slice it, when online consumers (us – most people online all over the world) are active participants in the digital spaces. Nearly all […]

To be found online you must be mobile
To be found online you must be mobile

To be found online you must be mobile. That is the truth of today’s search results as Google continues rolling out its mobile-first indexing in search query results. And, oh by the way, if new customers or supporters are going to find you they are going to find you in search queries. What all this […]

How will consumers find us online in 2017?
How will consumers find us online in 2017?

How will consumers find us online in 2017? That’s the question most digital marketeers will want answered as we plow ahead into the new year. And, sure, there are niches and corners and special consumer audiences here and there (all over, actually) but one simple truth which can’t be ignored is this one: search. Most […]

Resolution 2017: be authentic in your digital marketing
Resolution 2017: be authentic in your digital marketing

So, here’s a good New Year Resolution 2017: be authentic in your digital marketing. When asked for advice we typically answer, “be authentic.” Be authentic online, in your content marketing. Content Marketing is just a somewhat more expensive-sounding way of saying, “share your story.” Yea, sure, we know…it’s a core principle of Relevanza but on […]