What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

If you like it then you better put a share on it
If you like it then you better put a share on it

Social media is, um, obviously “social,” which means engagement which means if you like it than you better put a share on it. While we paraphrase the musical, if not altogether grammatically precise, admonition of BeyoncĂ© her point is well taken, especially when applied to the social media. Liking someone’s social media post is fine, nice, […]

Advertising on the social media
Advertising on the social media

Advertising on the social media is daunting for many, perhaps even too complex to begin to understand. Advertising – actually buying ads – on the digital spaces in general can be overwhelming and often seems undecipherable. Digital advertising is a creature unlike the advertising world – which is, perhaps, the real oldest profession – has […]

How fast will your Internet be?
How fast will your Internet be?

How fast will your Internet be? With how much speed will you be able to receive and send data to your home laptops, desktops? Or on your mobile devices? How much will it cost? When will faster speeds arrive? What will the blazing fast speeds mean for digital marketing? No doubt, many of these questions […]

Digitally connecting the globe to grow the world
Digitally connecting the globe to grow the world

It is money, not infrastructure that’s keeping us from digitally connecting the globe to grow the world. At least that’s the summary of a new study prepared for Facebook by the firm PwC and its consultant, Strategy&. (No, not a typo, Strategy& is the consultant’s name.) The report, Connecting the World: Ten Mechanisms for Global […]

Digital marketing advances at Twitter & Google
Digital marketing advances at Twitter & Google

Digital marketing advances at Twitter & Google are always welcome, especially when both those giants seem to be losing ground to Facebook. Two really cool advances made their way onto the radar just this week and both are potentially a boon to marketeers and social media users in general. They are, as the vice president […]

A bit more email privacy – maybe
A bit more email privacy – maybe

Internet privacy in the U.S. slogged a little forward in April when the U.S. House of Representatives unanimously approved a bit more email privacy – maybe. That’s right: unanimously approved. In an all-too-rare show of bi-partisan cooperation and, well, actual legislative action the U.S. Congress’ lower house gave unanimous voice-vote approval to H.R. 699, the […]

Are QR codes still useful? Sure…sometimes
Are QR codes still useful? Sure…sometimes

Are QR codes still useful? Sure…sometimes. Don’t laugh. And don’t look down your nose at the humble, often forgotten QR code. It was really quite an innovation when it debuted in the mid 1990s. But, frankly, two decades on and we still too often just don’t “get” how to use them. The QR (Quick Response) […]

Facebook as enterprise software
Facebook as enterprise software

While it was supposed to jump from beta at the end of 2015, Facebook at Work is getting good reviews from testers and will, when fully unleashed, be for companies Facebook as enterprise software. The platform is Facebook’s answer to other commercially available enterprise communications tools for companies, such as the wildly popular and growing […]