What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

The family that’s plugged in together stays together
The family that’s plugged in together stays together

The family that’s plugged in together stays together. Wait…what? Well, okay, perhaps it’s more accurate to say families which talk openly about internet screen time are most likely “to raise media savvy kids and good digital citizens.” (But that’s too many words for a good headline.) At least that’s the suggestion of a new study […]

Net Neutrality a done deal in the U.S.?
Net Neutrality a done deal in the U.S.?

And you thought Net Neutrality a done deal in the U.S.? You thought internet users in America would forever enjoy a fair and open information superhighway? You thought it a fait accompli when the U.S. government’s communications regulators decided in June 2015 all Americans should have – would have – equal and fair access to […]

Twitter goes high school: popular over relevant
Twitter goes high school: popular over relevant

Appearing to move further along a trend coming on for a while now on everyone’s favorite micro-blog, Twitter goes high school: popular over relevant. Twitter announced this week it will begin rolling out updates to its mobile apps which will rank comments and conversations around any user’s tweets according to popularity, not necessarily relevance to […]

Americans gobble up the social media
Americans gobble up the social media

Americans gobble up the social media, meaning Americans spend quite a bit of daily time on the major social media platforms, at least. And, of course, Facebook dominates most of that time. Just over 84 percent of all Americans (316.5 million) are connected to the internet and 78 percent of us have at least one […]

#GivingTuesday for the greater good
#GivingTuesday for the greater good

#GivingTuesday for the greater good, beyond the conspicuous consumption of Black Friday and Cyber Monday, toward building a better world for all its people. Giving Tuesday the day (month,  year) when our better angels take the reins of our pocketbooks and donate money, time, resources to nonprofit organizations in our own communities working to make […]

Facebook admitted – again – overstating its metrics
Facebook admitted – again – overstating its metrics

Facebook admitted – again – overstating its metrics. This time it admitted in a Nov. 16 blog post it has since May overstated some of its organic reach numbers as reported to Facebook Pages, perhaps by as much as 55 percent, and it overstated by seven to eight percent (7-8%} how much time readers spent […]

Simple Gifts, the essence of Thanksgiving
Simple Gifts, the essence of Thanksgiving

Simple Gifts, the essence of Thanksgiving. ‘Tis the gift to be simple, ’tis the gift to be free ‘Tis the gift to come down where we ought to be. Shaker Hymn by Joseph Brackett And it’s certainly permissible to hum the beautiful Aaron Copeland melody while you read those lines and the rest of the […]

Instagram Live & disappearing – Turkeys for all
Instagram Live & disappearing – Turkeys for all

Instagram Live & disappearing – Turkeys for all just in time for Thanksgiving! So, Instagram has decided it needs to be even more ephemeral, as if it hadn’t copied Snapchat enough already. And it really needs to offer live video, just like Momma Facebook (and Twitter’s Persicope) but, gee, it can’t compete with Facebook Live […]

The Giving Season & Facebook for nonprofits
The Giving Season & Facebook for nonprofits

The Giving Season & Facebook for nonprofits. If you’re one of the countless organizations working hard for the greater good you just can’t ignore these two dominant facts of life. Sure, it’s long been established – and vitally important – to nonprofit organizations that much of any organization’s annual contributions arrive during the holiday season. […]

Nearly all of us are into the social media
Nearly all of us are into the social media

Nearly all of us are into the social media according to new research. Well, let’s qualify that: nearly all of us who are online are using the social media on a regular monthly basis, according to GlobalWebIndex, a respected world-wide research company. (Over half the world’s population remains unconnected to the internet.) “It’s now practically […]