What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Public utility as a communications system
Public utility as a communications system

Sure: water & sewer, electricity, telephone service: but in the 21st Century some communities think of a public utility as a communications system. It’s certainly that way in Chattanooga, Tennessee where the city-owned public utility for electric power also supplies a 600-square-mile area with cable television, landline phone and, mostly importantly, a full 10-gigabytes of […]

Internet as a public utility – #GigCity
Internet as a public utility – #GigCity

Internet as a public utility – #GigCity You may know the city better as it’s identified on maps: Chattanooga, Tennessee. And Chattanooga is known for many things: a rich and storied history, a pivotal turning point in the U.S. Civil War, the launching point for the shameful Trail of Tears ethnic cleansing of Cherokee people, […]

Smartphones now dominate the web
Smartphones now dominate the web

Smartphones now dominate the web, according to a new study which finds over half the world’s population using one. Two-thirds of the world’s population uses a mobile phone of some kind and over half the web’s traffic flows from and to mobile devices. Those estimates and more are contained in a Digital in 2017 Global […]

Instagram will ‘fess up about paid ads
Instagram will ‘fess up about paid ads

Getting caught matters and, soon, Instagram will ‘fess up about paid ads on the enormously popular image sharing network. What’s become known as “influencer” marketing – historically called paid celebrity endorsements – has become a big deal on Instagram with well-known figures from pop culture and the entertainment industry routinely using their own Instagram accounts […]

Despite threats, people crave digital connection
Despite threats, people crave digital connection

Despite threats, people crave digital connection. At least that’s the clear suggestion emerging from a recent survey conducted by the Pew Research Center. As the Internet of Things (IoT) continues to expand, connecting more and more devices to the interconnected digital world, the threat of hacks and potential for real damage also expands but those […]

Smartphones are not televisions
Smartphones are not televisions

Smartphones are not televisions. That’s the message Facebook wants to share about the medium: smartphones are a whole new medium and advertisers should know, accept, plan and execute for the “new” medium. As if Marshall McLuhan now works for Facebook, the social giant issued a statement June 8 extolling advertisers to realize they may get…oh, […]

Mobile speed in the U.S. is slow
Mobile speed in the U.S. is slow

Mobile speed in the U.S. is slow, especially compared to much of the rest of the world. Mobile speeds are faster in 27 other nations than in the U.S., according to the latest State of the Internet report published this week by content delivery company Akamai. That’s right: The U.S. ranks only 28 out of […]

Messenger as a tool for digital marketing
Messenger as a tool for digital marketing

Sure, you like Facebook’s Messenger app (or hate it) but you may not yet be thinking of using Messenger as a tool for digital marketing. It may be time to rethink that. (As in: over 100,000 Messenger bots now being used each month, according to Facebook.) Messenger may soon (maybe already has) rival Twitter as […]

YouTube hates the hate
YouTube hates the hate

Responding to advertiser pressure which began in March, Google is taking steps to shield users from enmity and prove YouTube hates the hate. Everyone’s favorite video platform and social medium announced June 1 it will toughen up its guidelines about hate speech, hoping the move will stop ads from appearing with videos promoting hate and […]

Age of computing power & human potential
Age of computing power & human potential

If you didn’t know it by now, we have fully entered the age of computing power & human potential combining to drive the world’s civilizations. At least that’s one of the major messages to be drawn from the always highly-anticipated annual summation of internet trends delivered by acclaimed analyst Mary Meeker. Prior to the 18th […]