What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Are you ready for #GivingTuesday 2015?
Are you ready for #GivingTuesday 2015?

Are you ready for #GivingTuesday 2015? Are you in the planning stages of this year’s start of the year-end campaigns? If you work for a small organization, these national campaigns happening on the social web, might seem quite daunting to you and you might be afraid you not be able to pull it off. It’s […]

Five of the Best WordPress Podcasts
Five of the Best WordPress Podcasts

We are big advocates of WordPress as a website & blogging platform and in the community spirit of the platform we want to share five of the best WordPress podcasts. Over the past month, I screened plenty of podcasts via Stitcher and found these excellent shows. I may not have found all WordPress-related podcasts but let’s start […]

LinkedIn is cutting us some email slack
LinkedIn is cutting us some email slack

LinkedIn is cutting us some email slack, backing off its annoying practice of seemingly countless emails. Thanks, LinkedIn. Like that irksome old uncle who thinks he’s way cooler than he really is and keeps injecting himself into your obvious real coolness, LinkedIn has promised to reduce its exasperating email count by 40 percent. Okay, so […]

Millennials are cooking with mobile devices
Millennials are cooking with mobile devices

Forget cooking with gas (no, not really) millennials are cooking with mobile devices, according to Google research. And not as a cooking appliance, mind you, but as an assistant to adventures in kitchen. “Through research with mcgarrybowen and Kraft Foods, we found that, while people over 35 are more likely to print out a recipe, […]

Kickstarter campaign to preserve Neil Armstrong’s moon suit
Kickstarter campaign to preserve Neil Armstrong’s moon suit

The Smithsonian Institution in Washington has launched a Kickstarter campaign to preserve Neil Armstrong’s moon suit. You may not think of Kickstarter or crowdfunding in general as a social media enterprise but it is by it’s very nature and, often, a very good use of social media networks and communities. Neil Armstrong’s moon suit is, […]

The most effective digital marketing
The most effective digital marketing

Which of the many methods, channels or disciplines is the most effective digital marketing for you? Yea? Think you know? Our core principles and best practices at Relevanza have always been: good, solid, compelling content posted to one’s website (base camp), propagated across one’s (growing) social channel community, supplemented by email and, when appropriate, paid […]

Retrace your steps with Google Maps
Retrace your steps with Google Maps

Here’s something you may either like or something which may really freak you out: you can now retrace your steps with Google Maps. Yes, you read that correctly, Google is so efficient at tracking your personal information it has created a function in Google Maps which allows you (and only you, it swears, promise, pinky-swear) […]

Wikipedia founder launched a charity social network
Wikipedia founder launched a charity social network

In an effort to make it easier to financially support nonprofits, a Wikipedia founder launched a charity social network on Tuesday in the U.S. – oh, and a phone service, too. The network is called, simply, TPO and it’s named for the charity mobile phone service in the U.K., The People’s Operator. Jimmy Wales, one […]

Twitter set up an online “Safety Center”
Twitter set up an online “Safety Center”

In its ongoing effort to keep trolls and bullies at bay & make the digital world a safer one, Twitter set up an online “Safety Center” for the Twitterverse – and everywhere. “The Safety Center is a resource for anyone to learn about online safety, on Twitter and beyond,” explains the Twitter announcement. “This resource […]

Want online engagement? Instagram
Want online engagement? Instagram

Do you want online engagement? Instagram is the answer. At least, that’s the answer according to a study back in April by Locowise, which surveyed 2,500 randomly selected Instagram accounts to discover engagement high much higher on Instagram than on Twitter or on it’s own momma, Facebook. “The average engagement per post was 2.81% of […]