What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Everyone is a friend of a friend of a friend – and a half
Everyone is a friend of a friend of a friend – and a half

Facebook says you can forget that Six Degrees of Separation stuff because its research suggests everyone is a friend of a friend of a friend – and a half. That’s right. A Facebook study rolled out for its 12th Anniversary – which it deemed, “Friends Day” as a made-up thing (you saw your video, we’re […]

Working Poor lack good digital access in America
Working Poor lack good digital access in America

A study released Feb. 3 quantifies a serious problem: the Working Poor lack good digital access in America. The study, released by the Joan Ganz Cooney Center at Sesame Workshop and Rutgers University, finds the digital divide is real – families living at or below the poverty line in America don’t have nearly the digital […]

Facebook: like it, share it, see more
Facebook: like it, share it, see more

Facebook continues to tweak what you see in your News Feed and the latest changes amount to a new rule of thumb – Facebook: like it, share, see more. “We saw through our research that people reported having a better News Feed experience when the stories they see at the top are stories they are […]

Speed is key to mobile effectiveness
Speed is key to mobile effectiveness

Speed is key to mobile effectiveness and Google has the research to prove it. “Immediate gratification: It’s not just for toddlers anymore,” says Google. “Mobile has trained all of us to expect to get what we want, in the moment we want it.” What that means is that any marketeer’s success with a mobile outreach […]

Facebook is banning private gun sales
Facebook is banning private gun sales

Facebook is banning private guns sales on the vast social network – and on Instagram – and hopes Facebook users will help it spot and report violators of the revised policy. The changes comes as a revision to Facebook’s formal policy on Community Standards which, among other notices suggests FB will “remove content, disable accounts, and work […]

YouTube video donations to nonprofits
YouTube video donations to nonprofits

In yet another way the social networks are working toward the greater good, viewers can now make YouTube video donations to nonprofits. YouTube has begun rolling out its new feature in the U.S. – with plans to expand to other nations soon – through which YouTube creators can attach to videos donation cards raising money […]

Can Facebook eat Twitter’s lunch?
Can Facebook eat Twitter’s lunch?

Can Facebook eat Twitter’s lunch? Facebook certainly seems to think it can and with Twitter in apparent turmoil – roiled from within, stock price free-falling and speculation over its imminent sale (or collapse) going on over a year now – it would seem the behemoth of the social networks could indeed have a relaxing lunch […]

Desktop search is flat. Is mobile up?
Desktop search is flat. Is mobile up?

Desktop search is flat. Is mobile up? The answer is, of course: yes! But we knew that. The Internet is mobile these days and will only increase in the years to come. But in a stark reminder, ComScore released its December search volumes earlier in the weeks and the data collected by that firm show […]

Americans’ concern for privacy is, um, situational
Americans’ concern for privacy is, um, situational

Americans’ concern for privacy is, um, situational at best. At least this appears to be true according to a January report published by the Pew Research Center for Internet, Science and Tech. “Most Americans see privacy issues in commercial settings as contingent and context-dependent,” explains the Pew Center. “For instance, a majority of Americans think […]

FCC: America is not wired enough
FCC: America is not wired enough

Too many Americans remain without adequate access to broadband Internet, according to the nation’s communications regulators, the FCC: America is not wired enough. The U.S. Federal Communications Commission, the FCC, is due to present this week its congressionally-mandated Broadband Progress Report for 2016 and what the draft report finds is 34 million Americans still lack […]