What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Parents: do you know your online teens?
Parents: do you know your online teens?

Parents: do you know your online teens? Yea, we know. The question is a kind of 21st Century rehash of the famous late 20th Century public service campaign: “It’s 11 o’clock, do you know where your children are?”  And, well, it serves much the same purpose; that is, parents trying to keep teens safe online […]

Your graphics are honey to the bees
Your graphics are honey to the bees

Your graphics are honey to the bees, irresistibly drawing your worker bees – er, readers & fans – to your posts from all across the internet. Graphics are King! Don’t you believe me? You say, “It’s content.” Yes, you are right. Content is king, but only if you can get the attention of your target […]

Annoying pop-ups will hurt mobile sites
Annoying pop-ups will hurt mobile sites

Annoying pop-ups will hurt mobile sites in search results come January, Google announced August 23. If you or your webmaster are among those who insist on programming pop-ups into your mobile site which block the real content or pop-ups which users have to dismiss (X-out) before getting to your real content or which trick users […]

On the go in major U.S. cities
On the go in major U.S. cities

On the go in major U.S. cities where is your mobile functionality the best, the fastest? According to a report just published by RootMetrics, the best cities for mobile performances are Lansing, MI, Indianapolis, IN, and Atlanta, GA, in that order. The communities in which mobile users find the most frustration are Hudson Valley, NY, […]

Twitter tries tamping troll trespasses
Twitter tries tamping troll trespasses

Twitter tries tamping troll trespasses – finally, maybe – in an effort to further reduce the hate, abuse and general assholiness on everyone’s favorite microblog. Not that Twitter is a cesspool. It isn’t. But for way too many – especially women, especially younger women – the trolls find it way too easy to foment hate, […]

Our little Instagram is growing up!
Our little Instagram is growing up!

Once upon a time the darling of the teeny-bopper crowd, everyone’s favorite photo-sharing social network is rapidly maturing; our little Instagram is growing up! And, no, we’re not talking necessarily about Instagram Stories, the most recent addition to the Insta-tools. Anyone can copy Snapchat, we suppose. Nor are we discussing the hotly debated shift to […]

Peer pressure is big for social media teens
Peer pressure is big for social media teens

According to a scientific study peer pressure is big for social media teens. Jeez, who knew? Seriously, researchers at the University of California, Los Angeles (UCLA, if you didn’t already know), actually devoted time, effort, scientific research & money to discover teens are influenced by their peers. Yea, we know. It’s a stunning revelation. The […]

We are entertained by the social media
We are entertained by the social media

Of all the many uses and functions it would appear mostly we are entertained by the social media. At least we seek most entertainment on the social media, according to data compiled by GlobalWebIndex, a digital market research firm based in London. To be precise, 60 percent of social media denizens use the social networks […]

The ongoing skirmish over digital advertising
The ongoing skirmish over digital advertising

The ongoing skirmish over digital advertising, particularly on the social media, may have just escalated a bit. Facebook, the world’s largest social medium at 1.5 billion users, announced Aug. 9 it’s going to pretty much roll right over your ad blocking software and deliver ads to your news feed whether you like it or not. […]

Time to plan now for #GivingTuesday2016
Time to plan now for #GivingTuesday2016

It’s time to plan now for #GivingTuesday2016, which is set for November 29 following Black Friday and Cyber Monday. #GivingTuesday is an online and social media event intended to draw attention away from the ironic commercial, self-gratifying spending binges of the days each year following Thanksgiving and toward the idea of giving to make the world […]