What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Mobile ads need weird, Google shows
Mobile ads need weird, Google shows

Mobile advertising – ads running on our mobile devices – is the prime ad industry real estate now and in coming years and mobile ads need weird, Google shows in an experiment. Advertising dollars spent on mobile platforms – delivered to mobile devices – will surpass ad dollars spent on television within less than two […]

Twitter Project Lightning – Instantly In Touch
Twitter Project Lightning – Instantly In Touch

With the online world demanding more immediacy and relevance, Twitter Project Lightning may just produce a quantum shift, the next frontier of now. Plenty of press reports have been surfacing over the past couple of weeks about Twitter Project Lightning but they all source back to a June 18 piece published by Buzzfeed which revealed […]

Tumblr wants to be GIF HQ
Tumblr wants to be GIF HQ

Clearly, Tumblr wants to be GIF HQ. Following up its rollout earlier this month of its very own GIF search engine (not making this up) everyone’s favorite anything-goes place to blog announced its now created Tumblr TV: “How? Browse over to tumblr.com/tv. Never touch your computer again, because now it’s perfect forever. Or search for […]

Instagram enhances its search and utility
Instagram enhances its search and utility

Instagram enhances its search and utility and, well, makes everyone’s favorite photo sharing app a little more useful in the overall online dynamic. With the update, Instagramers can search the 70 million daily uploads for trending topics (a la Twitter, GooglePlus & Daddy Facebook), more easily search hashtags and – this is cool – search […]

Facebook Moments – to give one pause?
Facebook Moments – to give one pause?

With the June 15th rollout of Facebook Moments, the social network behemoth jumps feet first into the expanding sphere of stand-alone photo storage and sharing apps. Hardly any need any longer to take up valuable smartphone storage space with photos and videos because a growing number of apps will do that for you: Google Photos, […]

Video home: YouTube or Facebook?
Video home: YouTube or Facebook?

So, you’re really into making videos for your marketing effort but you’re confused, now; which should be my video home: YouTube or Facebook? No one would have thought twice about that question prior to late 2013 when Facebook started introducing auto-play videos but everyone’s first-love social channel has been creating a lot of buzz since […]

Getting our news on our smartphones
Getting our news on our smartphones

As if we needed any more evidence of the increasing dominance of mobile devices in our online lives, here’s a fact: we’re getting our news on our smartphones. At least, that’s among the key findings of the Digital News Report 2015 researched and reported by the Reuters Institute for the Study of Journalism at Oxford […]

YouTube launches an eyewitness news feed: Newswire
YouTube launches an eyewitness news feed: Newswire

The 24-hour broadcast news cycle may become so 24 seconds ago as as YouTube launches an eyewitness news feed: Newswire. It’s one of three new nearly-live eyewitness news initiatives announced June 18 by YouTube, clearly an effort to capture citizen and professional broadcast journalism as it unfolds around the world in what might be the […]

Social network for politics & policy? Brigade
Social network for politics & policy? Brigade

Been wishing for a social network for politics & policy? Brigade. So, Sean Parker (of Napster and early Facebook fame, portrayed on the big screen by Justin Timberlake) looked around and said, “Know what’s not cool? Your everyday, run-of-the-mill social network. Know what’s cool? A social network just for politics and policy.” And Brigade was […]

Facebook will assist you with snark?
Facebook will assist you with snark?

Rumors popping up around the social webs suggest a coming feature of Facebook may be that Facebook will assist you with snark. Well, if the rumors turn out to be true, Facebook may soon offer suggestions for comments on your Facebook posts or, even, suggest hashtags (like GooglePlus) or make recommendations about events on which […]