What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

New, expanded social analytics for business & personal accounts
New, expanded social analytics for business & personal accounts

Social analytics are making strides daily, it seems, and both Pinterest and Twitter are rolling out new and expanded ways to measure your social media network performance. For its part, Pinterest launched its updated Pinterest Analytics around the globe for Pinterest business account users after testing it since June with a select group of 100 […]

Social channels: still confusing to you?
Social channels: still confusing to you?

Oh yea, we know: the social channels can still be confusing to you. We hear that all the time from clients and friends. There are, after all, well over 300 social channels and we understand how difficult it can be to decided which ones are best for your business or organization; what to post to […]

Digital storytelling for nonprofits (and everyone else)!
Digital storytelling for nonprofits (and everyone else)!

Digital storytelling is an essential tool for all nonprofits – for everyone, of course – and every nonprofit has a compelling story to tell. Mastering the art, craft of digital storytelling can be a challenge for some nonprofits (and for everyone, of course) and it’s perfecting okay to seek help from outside the organization. Relax, […]

Privacy concerns soaring among social network users
Privacy concerns soaring among social network users

Privacy concerns – specifically personal data privacy – appear to be increasing among social network denizens in the U.S. But not for all social networks. According to the results of a Harris Interactive poll conducted in June, 66 percent of the respondents indicated they are most concerned about privacy on “social networks, e.g. Facebook.” But […]

Who uses GooglePlus?
Who uses GooglePlus?

You say you’re not engaged on GooglePlus¬†because none of your friends are there? Well, maybe your friends are there and you don’t even know it. Maybe you should meet and engage with some of the people who are using GooglePlus. Maybe you need new friends. We keep suggesting, urging individuals, businesses and organizations to include […]

Mobile devices now dominate digital media in the U.S.
Mobile devices now dominate digital media in the U.S.

Sixty percent of all digital media in the U.S. is now consumed on mobile devices – read that: six – zero, 60 percent. comScore has just published its U.S. Mobile App Report 2014 which proclaims, “the days of desktop (device) dominance are over,” and the present (and future) belongs to smartphones and tablets. “The fuel […]

Who are all those strangers in my Twitter feed?
Who are all those strangers in my Twitter feed?

No, you are not imagining things: strangers are popping up in your Twitter feed. But it’s okay because Twitter is doing it intentionally and wants to, um, expand your horizons a bit (oh, and rapidly increase user activity to attract more advertising revenue). You probably noticed by now some of the vast Twitterati you did […]

Social media and brain function…really?
Social media and brain function…really?

Plenty of academics and researchers are jumping all over the place, trying to find links between social media and brain function. Do the still relatively new tools of social media alter/denigrate/enhance our brain function? (Take your pick.) Seriously, many learned people are spending time on this subject. The topic even has its own Wikipedia page. […]

Online success: focus on your content!
Online success: focus on your content!

You simply can’t get ahead with online marketing unless you focus on your content. It’s really that simple. And by, “content,” we mean telling your story on your website and, yes, in posts on your blog. Oh, we know: it feels like your social media is out of control. You’re confused amid a jumble of […]

Videos week on the social spaces! Twitter, Pinterest.
Videos week on the social spaces! Twitter, Pinterest.

Hmmm, must videos week on the social spaces as Twitter and Pinterest both roll out new video opportunities – the former for advertising, the latter for music videos. Promoted Tweets have been part of Twitter’s advertising offerings for quite a while, of course, and after testing for a few months Twitter is now offering Promoted […]