What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

It’s all about your content – authentic content
It’s all about your content – authentic content

It’s not who you know. It’s what you know. Or, more precisely, what content you share. Wait…what? That’s right. The, “what you know,” is the new, “who you know.” The old paradigm probably still exists in some circles (not GooglePlus circles, mind you) but in this age of information sharing and creativity, content trumps connections. […]

Mobile websites rise to top April 21
Mobile websites rise to top April 21

We’ve been telling you and telling you (and telling you): Google will give extra search boost to mobile websites starting 4-21. Chances are you’ll miss that deadline if you have yet taken steps to make sure you website loads and reads well on mobile devices – that is, your website is what’s called, “mobile-friendly.” And, yea, […]

Net Neutrality battle far from over
Net Neutrality battle far from over

You’re mistaken if you think Net Neutrality in the U.S. – an open and free-flowing Internet – is a done deal. The major Internet service providers (ISPs) – the major telecommunications corporations like Verizon, Comcast, AT&T and others – are fighting back vociferously and with an unrelenting (and heavily financed) effort to take complete control […]

Twitter giveth and Twitter taketh away
Twitter giveth and Twitter taketh away

Twitter restyled its web client home page to give non-users a free glimpse into the Twitterverse – but, at nearly the same time – cut off to third-parties access to its full stream data. Ah well, gotta feeds the birds and Twitter certainly understands the power of its own data to attract more and more […]

EU v. Google: antitrust isn’t evil?
EU v. Google: antitrust isn’t evil?

Let’s cut to the chase, here: EU v. Google could determine – eventually – if Google does evil after all by being a bully with its search dominance and Android smartphone market manipulation. The Europe Union’s Competition Commission formally filed antitrust charges April 15 against the tech giant claiming it abuses its dominance in Internet […]

LinkedIn Elevate – employees to brand ambassadors
LinkedIn Elevate – employees to brand ambassadors

LinkedIn Elevate will be an app – when rolled out to all users – intended to turn company employees into brand ambassadors by making it easier to share company content. At Relevanza, we’ve long encouraged companies to do just that – and for smaller companies or nonprofits to grow a loyal band of followers willing […]

Government surveillance as a matter of course?
Government surveillance as a matter of course?

Hardly anyone thinks widespread, unchecked government surveillance of private phone and computer data is good for democratic societies – except democratic governments. While the major tech companies in the U.S. are finally rallying together to “just say no” to the bulk collection of metadata by the U.S. government, the head of the U.S. National Security […]

Google Maps gets interactive for business
Google Maps gets interactive for business

Google Maps just introduced to its data layers a new and easy way for customers to highlight businesses and crowdsource tips and other pointers. The data layers in Google Maps provide a wealth of geographical (and other) information businesses can use to really stand out in searches. What? You’re not using the resources of Google […]

Twitter comment feature expands 140 limit
Twitter comment feature expands 140 limit

A new Twitter comment feature is rolling out across the Twitterverse and it actually expands tweets past the 140-character limit. Surely this is a sign of the coming apocalypse. But, no, this is not dogs and cats living together. It’s just Twitter trying to make it easier to comment on retweets without actually hitting the […]

YouTube adopts VP9 codec to HD videos
YouTube adopts VP9 codec to HD videos

YouTube is increasing the quality of its video delivers by adopting the open source VP9 codec to its toolbox. The idea, explains YouTube in a post, is to bring all viewers one step closer to “instant, high-quality, buffer-free videos.” Yea. Good idea. “VP9 is the most efficient video compression codec in widespread use today,” YouTube […]