What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Online images are oh so important and oh so easy to screw up
Online images are oh so important and oh so easy to screw up

We are a visual lot and that’s why, of course, online images have become so important, especially on the social channels. All the major social networks – Facebook, Google+, Twitter – have all recently enlarged photo ops and we know how captivating short videos can be. Think Instagram and Vine. And, of course, Pinterest is […]

GooglePlus posts can now become paid ads
GooglePlus posts can now become paid ads

We all know by now that a race is on to see which social network can sell the most ads and GooglePlus just jumped way ahead with +Post ads. We realize that was a rather jargon-filled lede, so let us explain in clear English: GooglePlus users will soon be able to take an ordinary (better […]

Content, content, content…and engagement!
Content, content, content…and engagement!

Content, content, content… We preach this gospel of social media all the time at Relevanza. Tell your story, have something of value to say, inform (and, sure, toot your own horn when it’s warranted and authentic). But, mostly, tell your story. Everyone has a story to tell. What’s yours? As the social media universe expands […]

Turns out, India owns censorship on Facebook
Turns out, India owns censorship on Facebook

Oh sure, Turkey grabbed the headlines with its (failed) attempts to censor Twitter and YouTube but, as it turns out, the champ of censorship may be India. At least, one could argue that case based on information released April 11 by Facebook in its second report on attempts by world governments to collect data and […]

Ever wonder how Google Search works?
Ever wonder how Google Search works?

Did you ever wonder, really contemplate just exactly how Google Search works? Or did you, like us, think it was magic? (No, just kidding. It’s not really magic. It’s math!! Which is kinda the same thing, when one thinks about it.) So, here’s a little graph with art to get your brain engaged on a […]

Google Street View photos become Tumblr art
Google Street View photos become Tumblr art

Have a little fun this weekend and check out a Tumblr art project by Canadian photographer Jon Rafman. He’s captured, in his project, an going collection of photographs from Google Street View. We learned about the project from Fast Company and its Design site. According to Fast Company, Rafman has been cruising Street View since […]

Heartbleed bug on OpenSSL is an open wound
Heartbleed bug on OpenSSL is an open wound

You’ve no doubt read about the Heartbleed bug that could affect websites using OpenSSL encryption for secure services – like financial transactions. There is certainly no shortage of posts about the bug and it presents potential danger for some websites. An estimate published by ARStechnica suggests approximately 600,000 of a reported 28 million servers and […]

Twitter’s new web profiles; Cover much more
Twitter’s new web profiles; Cover much more

It’s been a busy week or so for your favorite micro-blogging social network. Twitter upped its advertising profile a few days ago, announced new, bigger web client profiles and quietly bought Cover, an app to run your smartphone. The redesign Twitter web profile announcement is getting lots of attention in the online press: bigger photos, […]

Should my website be popular or good? SEO.
Should my website be popular or good? SEO.

Anyone building and maintaining a website wants it to succeed – however one’s “success” is measured. But, clearly, success means for the most part one’s website should get traffic because no matter what one’s definition of success (sales, leads, additional business of some sort), a website with as much traffic as a lonely country road […]

Twitter steps up its social advertising
Twitter steps up its social advertising

Twitter is reportedly rolling out 15 new social advertising products, according to a report in the Wall Street Journal. It’s just another move toward the major social platforms becoming predominately advertising platforms. In fact, we should probably stop referring these products as social advertising and call them, simply, advertising. There is nothing wrong with Facebook, […]