What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Instagram to allow links? (in ads)
Instagram to allow links? (in ads)

Instagram is going to start allowing actual links in its images – well, kinda, at least for advertisers. The wildly-popular-with-the-younger-crowd little sister of Facebook announced March 4 it will start allowing links in certain types of ads in the Instagram feed placed by big-time advertisers. Marketeers, while really wanting to tap the potential reach of […]

Relevanza’s Pauli-Haack singled out by NTEN
Relevanza’s Pauli-Haack singled out by NTEN

Relevanza co-founder and chief technology officers, Birgit Pauli-Haack, has been singled out by NTEN for her contribution to advancing the tech and online capabilities of nonprofit organizations. Pauli-Haack, attending the NTEN Nonprofit Technology Conference in Austin, TX (#15NTC), was given a prestigious NTENny Award during conference ceremonies. The NTENnies are given out annually to members “who […]

Teens – They’re all, like, about the smartphone
Teens – They’re all, like, about the smartphone

Eighty percent of the world’s teens own a smartphone, which is, like, whoa dood. And, sure, the Global Web Index tells us teens (ages 16-19) still spend just over four hours each day on PCs or laptops but this smartphone thing, man, might be here to stay. “Some 78% of this trend-setting audience say that […]

GooglePlus, GooglePhotos, GoogleHangouts – Streams
GooglePlus, GooglePhotos, GoogleHangouts – Streams

Google chiefs put out the word March 2 they are splitting what we now call GooglePlus into (at least) three separate elements: Streams, Photos, Hangouts. This predictably led, of course, to the frequent hyperbole of tech pundits that Google is (finally, conclusively, irrevocably, decisively, definitively…take your pick) “killing off” GooglePlus. Or, maybe, the more-than-mere-social-network is maturing. […]

Yahoo at 20 – a few words
Yahoo at 20 – a few words

Yahoo celebrates, March 2, its 20th anniversary. My, my, how time flies when you’re having fun. Oh sure, most people (understandably) think of Google when they think, “Internet,” but Google didn’t actually come along until 1998. And, yea, sure your first foray onto the Internet, the World Wide Web specifically, was likely through America Online […]

Keyboard shortcuts for social channels
Keyboard shortcuts for social channels

Keyboard shortcuts are as old as, well, electronic keyboards and they can save plenty of time when posting to the social channels. You know, like the times when you simply must weigh in on a white and gold dress (or is it black and blue?) or when you feel compelled to warn others of roaming […]

Android for Work – Enterprise level mobile
Android for Work – Enterprise level mobile

Google formally unveiled its complete Android for Work suite of apps and security and, well, just about a full panoply of mobile and desktop apps for the enterprise level environment. This rollout pits Google right smack up against Microsoft, which years ago ruled the work space. Remember Outlook for email and MS Word for writing? […]

U.S. may actually achieve Net Neutrality
U.S. may actually achieve Net Neutrality

With federal communications regulators poised Feb. 26 to transform the Internet in the U.S. into a public utility it appears Net Neutrality may actually become a reality – eventually. A huge potential threat to the guarantee of an open Internet in the U.S. evaporated Feb. 24 when the Republican leadership of the U.S. Senate conceded […]

Twitter gains allies in transparency lawsuit
Twitter gains allies in transparency lawsuit

Media companies are beginning to flock toward Twitter’s effort to release more information about government surveillance requests. Twitter sued the U.S. government in October 2014 to try to force the release of more information about how many – and what kind of – suveillance requests the government makes of it and other social media companies. Like […]

LinkedIn expands ad platform beyond LinkedIn
LinkedIn expands ad platform beyond LinkedIn

Like other social networks, LinkedIn is expanding its advertising sales across the web to other platforms while also accelerating its lead-generation business. The pin-striped, silk-socks social network rolled out Feb. 19 an expanded ad sales program intended to take LinkedIn users and customers beyond its own platform to reach customers and clients. The move follows […]