What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Instagram Bolt photo messaging app – oh boy.
Instagram Bolt photo messaging app – oh boy.

Just what we need: another messaging app from Facebook – and it looks like Instagram Bolt is on the way. Leaked screen shots, disappearing ads on Instagram itself and rumors of the app actually rolling out in New Zealand, Singapore and South Africa. Instagram Bolt, not to be confused with a certain Jamaican sprinter and […]

LinkedIn updates mobile apps
LinkedIn updates mobile apps

The updated LinkedIn mobile apps promise to be your pre-meeting executive assistant. Long-time LinkedIn users may find themselves saying, “well, maybe, it’s about time.” “Your LinkedIn Profile (on the updated apps) is your professional identity of record,” writes Charlton Soesanto on a LinkedIn post. “Your new (mobile) profile helps you tell your story to other […]

Facebook: $3 billion in revenue: April to June
Facebook: $3 billion in revenue: April to June

Facebook surprised all financial analysts last week with an astounding 61 percent increase in revenue for the second quarter of 2014, topping out at $3 billion – for the one quarter. Yea, $3 billion. That’s cool. Quite a bit cooler than anyone thought it would be and drove Facebook stock prices to an all-time high […]

Reddit adds live blogging feature
Reddit adds live blogging feature

Reddit users can now go “live” with comments, what passes for news comments and other assorted features and what passes for information. Reddit made its live blogging feature public last week after testing it for several months in a semi-public beta phase using only trusted sources and reporters. Its thread about the conflict in Ukraine has […]

Jews and Arabs refuse to be enemies – on Social Media!
Jews and Arabs refuse to be enemies – on Social Media!

There is peace – and, even, love – breaking out on social media between Jews and Arabs amid the violence and brutality in the Gaza Strip and Israel. At least, the social media users are trying to break the cycle of hate and violence with a blossoming campaign of photos and testimonials linked to the […]

Foursquare wants to be superhero!
Foursquare wants to be superhero!

Faster than a speeding download, more powerful than a folded map, able to find tall restaurants in a single bound – it’s a bird, it’s a plane, it’s….Foursquare! Wait…what? “We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision,” boasts the Foursquare blog. “It’s coming […]

Save and buy Facebook; Google Maps nearby
Save and buy Facebook; Google Maps nearby

We know all Facebook residents will be thrilled to know everyone’s favorite social network, er, advertising platform added new buttons to, “save,” and – whoa – “buy.” That’s right, from the social giant’s Things We Need But You Really Don’t Department comes news it is testing a “buy products” button for ads appearing in your […]

Communication after hurricanes? An answer might be available.
Communication after hurricanes? An answer might be available.

As anyone knows who has suffered through one, communication after hurricanes is a major problem. If you’re lucky, AM radio stations stay on the air and some FM stations, too, which is helpful – if you have power to your portable receivers. Interpersonal communication is practically impossible for most. Back when cell phones were coming […]

OpenStreetMap visuals show Internet collaboration at its best
OpenStreetMap visuals show Internet collaboration at its best

If any doubts remain about the Internet’s democratic potential for collaboration and community one needs look no further than the OpenStreetMap project. Created in 2004 and inspired by the collaborative effort of Wikipedia, OpenStreetMap claims nearly 2 million contributors (and growing) working together to create a map of the entire world, one piece at a […]

Digital advertising boosts global ad sales in 2014
Digital advertising boosts global ad sales in 2014

Digital advertising is predicted to increase nearly 17 percent in 2014 and account for 25 percent of a booming record $545.4 billion total ad spending on the year. At least, that’s the prediction set by eMarketer in a report issued July 9th. If if pans out, 2014 would mark the first year digital advertising (social […]