What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Live stream with big girl pants on YouTube
Live stream with big girl pants on YouTube

Yup, no doubt live stream video is the latest bright, shiny object in digital marketing and soon you can live stream with big girl pants on YouTube. That’s right, the video giant will, as soon as it rolls out completely, give to every user the opportunity – at the press of a single button – […]

Could the U.S. lead in 5G?
Could the U.S. lead in 5G?

Could the U.S. lead in 5G? That’s a question the U.S. government’s top communications regulators want answered – and they want it answered quickly. 5G is short-hand for the next generation – the 5th generation – of wireless internet infrastructure. A 5G wireless internet infrastructure would deliver data to and from mobile devices (and, really, […]

Video – live video – all over the social media
Video – live video – all over the social media

It’s video, video – live video – all over the social media. The social networks are going nutz with video, all scrambling to be all about video. That’s all well and good, of course, bright shiny objects being what they are but in our rush to video do we think about the effectiveness or purposeful […]

Be authentic online, in your content marketing
Be authentic online, in your content marketing

When asked for advice on digital marketing and we typically answer, initially, with this simple suggestion: be authentic online, in your content marketing. Content Marketing is just a somewhat more expensive-sounding way of saying, “share your story.” Yea, sure, we know…it’s a core principle of Relevanza but on the Internet of 2016 and for many […]

The social media are so much about the money
The social media are so much about the money

How we know the social media have become mainstream – the social media are so much about the money. At least for the major social networks. There is nothing wrong with the major social networks making money, of course. They need to survive. They are, after all, businesses – some of the biggest corporations in […]

Net Neutrality: the internet as a public utility
Net Neutrality: the internet as a public utility

One of the most important courts in the U.S. has affirmed Net Neutrality: the internet as a public utility. The 3-judge District of Columbia (federal) Court of Appeals affirmed June 14 a decision made in February 2015 by the U.S. Federal Communications Commission (FCC) to regulate internet service in the U.S. much like other public […]

Does Pinterest work for your digital marketing?
Does Pinterest work for your digital marketing?

Does Pinterest work for your digital marketing? Yea, we know what you’re thinking: “isn’t Pinterest that cute little scrap book network for crafty moms?” How can serious marketeers do much more than take a passing glance at all the DIY stuff and images of pretty places and things? Maybe you think of Pinterest as that […]

Your online community is what you make it
Your online community is what you make it

Your online community is what you make it. It’s really that simple. Way too many users of the digital spaces, particularly users of the social media, act as though the digital media function the same way as the more traditional broadcast or print media. They do not. On the digital spaces we are not meant […]

All search is local and mobile
All search is local and mobile

To paraphrase Tip O’Neill, all search is local and mobile. Well nearly all of it, according to search and advertising giant Google. That’s why Google is moving to cash in with seriously updated Adwords and, even more importantly, new advertising on Google Maps. This is potentially a very big deal for businesses and, even, organizations […]

Instagram’s new feed – don’t freak out!
Instagram’s new feed – don’t freak out!

So, here we are – rolling out over the next days, weeks – at Instagram’s new feed – don’t freak out! The enormously popular (and very useful) photo-video-social, Facebook-owned platform is finally rolling out its new algorithm-based feed, which means users will see Instagram images based on what we’ve tended to like and/or comment upon […]