What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Google Ads zone in with local, mobile
Google Ads zone in with local, mobile

With a new initiative announced May 21, Google ads zone in with local, mobile features for consumers who search for businesses “near me.” The new Google offering may not be precisely SoLoMo (social-local-mobile) but it certainly is AdLoMo (advertising-local-mobile). And if you aren’t incorporating some paid (that’s right, social mavens, paid advertising in your overall […]

Americans care about online privacy
Americans care about online privacy

Americans care about online privacy. They worry about it, according to recent surveys conducted by the Pew Research Center. A great majority of Americans (93 percent) say it’s important while 74 percent say it’s “very important” and 19 percent say it’s “somewhat important.” But at the same time, the Pew surveys suggest Americans may have […]

Tech giants redouble support for online privacy
Tech giants redouble support for online privacy

As the tech giants redouble support for online privacy, official Washington intensely debates the future of government online surveillance and safety on the Internet hangs in the balance. Some of the world’s largest tech firms – all of which happen to be American – redoubled their opposition to allowing government agencies, police and spy agencies […]

Twitter will now show up in Google Search
Twitter will now show up in Google Search

Twitter will now show up in Google Search and that, boys and girls, is a very big deal. Both Twitter and Google announced the new deal May 19, following up the announcement earlier this year that Google Search will begin indexing tweets in its search results. The union brings more relevant, real-time posts to both […]

Attention spans are decreasing…wha? Squirrel!
Attention spans are decreasing…wha? Squirrel!

Attention spans are decreasing due to our tech gadgets, digital life and the…wha? Oh, look over there! Well…if you’re still with me…a new research report from Microsoft says our attention spans are decreasing. They are now one second shorter than the attention span of a goldfish, according to the Microsoft study (which doesn’t actually explain […]

Belgians don’t waffle on Facebook privacy risks
Belgians don’t waffle on Facebook privacy risks

The Belgian government isn’t waffling on this one: Facebook privacy risks are so great individual users should protect themselves. Specifically, the Belgian Commission for the Protection of Privacy issued an update report May 16 amplifying previous research which suggested Facebook is guilty of tracking without consent the online journeys and activities of Facebook users – and, […]

Mobile app use – World, messaging; U.S., Facebook
Mobile app use – World, messaging; U.S., Facebook

When it comes to mobile app use, the world seems to prefer messaging apps while the U.S., in contrast, seems to prefer social apps – Facebook and Instagram in particular. That’s the bottom line, at least, according to a new report on mobile app use published earlier this week by App Annie, an app analytics […]

Google Search: order lunch, please.
Google Search: order lunch, please.

Order lunch or make an appointment through Google Search – yep, that’s the ticket through a new feature added to Google My Business. It’s just another evolutionary step in how we navigate the world and do business online and, particularly, on our mobile devices. And clearly yet another indication of the necessity of businesses to […]

Facebook, the publisher
Facebook, the publisher

Facebook, the publisher – the day has arrived. Rolling out today – significantly only for mobile devices and only on iOS – Facebook becomes a direct publisher of news, opinion and feature pieces by some of the world’s titans of traditional news publishing (New York Times, the BBC, National Geographic, Der Spiegel, The Atlantic, The […]

Social networking is sharing
Social networking is sharing

Social networking is sharing. Isn’t that a nice thought? Yea, but it’s true. It’s called social media for a reason. And okay, sure, much of what we tend to share is about us – that’s why we often shorten to SoMe – but we also like to share friends’ stuff: posts, photos, even opinions and […]