What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Google boosts mobile search & maps & Allo &…
Google boosts mobile search & maps & Allo &…

In a flurry of digital space updates and upgrades, Google boosts mobile search & maps & Allo &… a travel app & concept movies in Google Photos…maybe even soon a new tool to fight online harassment. It’s been a busy week or so at the Googleplex. Don’t these folks ever take a break? (The answer […]

Twitter expands past 140 characters
Twitter expands past 140 characters

Going beyond where no tweet has ever gone before – the final frontier – Twitter expands past 140 characters. It’s a relatively small revolution in the social media but a significant one. Okay, it’s a big effen deal! As promised back in May, Twitter began rolling out its update which allows all 140 characters PLUS […]

How to create and run Facebook Groups
How to create and run Facebook Groups

Say you’ve been curious and wanted to delve deeper into Facebook and perhaps wondered, for example, how to create and run Facebook Groups. This piece was first published on the website of Tech4good SWFL after Mark Benson presented at the topic at the monthly meeting of the Southwest Florida group, affiliated with NetSquared, an international organization […]

Instagram filters while YouTube collects
Instagram filters while YouTube collects

Instagram filters while YouTube collects – comments, that is. The social media are by definition social and that means conversation, not always apposite, not always helpful, sometimes downright mean and abusive. Instagram is taking steps to allow users to filter comments they find offensive or mean, abusive. YouTube, once a bastion of the worst trolling […]

We are mobile, we are social
We are mobile, we are social

We are mobile, we are social in our online life. So much mobile and social: 77 percent of us worldwide are networking on our mobile devices and spending a third of our time on our social media. At least those are the figures revealed in GlobalWebIndex’s Social Summary for the third quarter of 2016. “PCs/laptops […]

No internet access means no political power
No internet access means no political power

No internet access means no political power – nor social power – for politically marginalized ethnic groups feared by governments around the world. Those are the findings of a new study published September 9th in the journal Science: autocratic and authoritarian governments seeking to limit the rise of ethnic groups perceived as a threat to […]

Google: go HTTPS or go home
Google: go HTTPS or go home

In an effort to force website developers to a more secure online status the world’s most popular browser, Chrome, will be a tool for Google: go HTTPS or go home. Google will begin in January to warn internet users when a site has not yet updated to the more secure HTTPS web connection by flagging […]

Instagram Stories vs. Snapchat – do we care?
Instagram Stories vs. Snapchat – do we care?

Instagram Stories vs. Snapchat – do we care? Oh sure, the cute little ephemeral videos, which disappear in 24 hours, are fun and yet another bright shiny object with which to distract our attention. And, without question, Facebook popped up with the Instagram Stories as a bitch-slap to Snapchat. (That’ll teach you to turn down our […]

Content marketing is important to smart business
Content marketing is important to smart business

Content marketing is important to smart business. “I never cared for those cookie-cutter web site shoppers who only want a Number One spot on Google Search and want it with a single key phrase, like “real estate” (in a town with 7,000 Realtors) and want it instantly, without any sense of content or context:  ‘Water […]

A 3-second website delay can cost big bucks
A 3-second website delay can cost big bucks

A 3-second website delay can cost big bucks. If your website loads slowly, on desktop or mobile, that delay hurts your business, hurts your bottom line. Research from The Aberdeen Group, published in August, shows 40 percent of all major website owners report visitors leaving after just three seconds if a website hasn’t loaded. The […]