What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Twitter staff diversity: um, not so much.
Twitter staff diversity: um, not so much.

It’s well known the tech world lacks gender and racial diversity and when a tech giant publishes its own diversity report we see stats which point to facts like Twitter staff diversity: um, not so much. Twitter released its diversity report for 2015 late last week and trotted out for all the world to see […]

Content, content, content…and engagement!
Content, content, content…and engagement!

Content, content, content…and engagement! We preach this gospel of content marketing all the time at Relevanza. Tell your story, have something of value to say, inform (and, sure, toot your own horn when it’s warranted and authentic). But, mostly, tell your story. Everyone has a story to tell. What’s yours? As the online universe expands […]

Instagram is not so square anymore
Instagram is not so square anymore

Instagram is not so square anymore – at least not in its actual photo dimensions. Everyone’s favorite photo-sharing-social-network app finally got hip to the fact that not all images fit easily into a square hole and decided to actually allow photos to be posted in horizontal and vertical orientations – meaning, of course, landscape and […]

M as your Facebook personal assistant
M as your Facebook personal assistant

It appears you will soon be able to pull up M as your Facebook personal assistant. That’s right: Facebook is getting into the digital personal assistant game – through the FB Messenger app/function – to join the growing field which already includes Google Now, Apple’s Siri, Microsoft’s Cortana and a whole bunch of others coming […]

YouTube is set to launch a live gaming site
YouTube is set to launch a live gaming site

Google is never a company to skip on an opportunity and, so, YouTube is set to launch a live gaming site. UPDATE: It’s live! The launch of YouTube Gaming came earlier today. As traditional (Ha!) onliners or social media mavens you may turn up your collective and snooty noses at video games and gamers but as […]

Influencer marketing has long been the best
Influencer marketing has long been the best

Influencer marketing has long been the best form of marketing. Once upon a time we referred to it as word-of-mouth and, yes, since the first hot coal was traded for an animal skin business has always found its most effective form of marketing to be friends telling friends who tell other friends about Zog’s pretty […]

Tweets showing up in Google search results
Tweets showing up in Google search results

As your business or organization ponders a foray into Twitter, here’s another reason: tweets showing up in Google search results. Although Google started displaying tweets in search results back in May, following a February agreement between the two tech giants, those search results came up only in searches from mobile devices but Google announced August […]

LinkedIn says check out your co-workers
LinkedIn says check out your co-workers

LinkedIn says check out your co-workers and has created a stand-alone app to help you in your, um, quest. Seriously, not making this up. LinkedIn wants to make it easier to find and reach out to co-workers within your vast corporate ecosystem with its new Look Up app, which it rolled out August 19. “Let’s […]

Online networking is continuing U.S. growth
Online networking is continuing U.S. growth

Online networking is continuing U.S. growth – with some notable exceptions (Facebook) – according to the latest survey published by the Pew Research Center. Approximately 30 percent of all online adults in the U.S. and 36 percent of U.S. smartphone owners are frequent users of at least one (if not more) of the growing number […]

Facebook is working hard at regaining relevance
Facebook is working hard at regaining relevance

Give credit where credit is due, Facebook is working hard at regaining relevance. Truth be told, it may have succeeded for businesses and organizations who work Facebook pages on a regular basis. Remember back in 2014 when FB completely stripped business and organization pages of any relevance at all by reducing to practically zero a […]