What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Traveling habits: Americans prefer phone not social media
Traveling habits: Americans prefer phone not social media

When it comes to traveling habits of Americans, they seem to prefer the phone to social media when travels take a turn for the worse. At least that’s what suggested by a consumer survey of American traveling habits conducted by the Skift, which bills itself as a traveling intelligence company which offers news and information […]

Facebook Grandmas are hip(-hop icons)
Facebook Grandmas are hip(-hop icons)

Facebook grandmas are so hip they are becoming hip-hop icons! You didn’t know your grandma, who (unfortunately) discovered Facebook a while ago, was actually hip-hop legend, Grandmaster Flash? Apparently she is, according to a whole bunch of recently tagged FB posts. Published reports are all over the place about a particular quirk in Facebook’s auto-complete […]

Google Hangouts: voice calls from your mobile app
Google Hangouts: voice calls from your mobile app

Google Hangouts added a new feature to its mobile app: free voice calls – you know, regular ol’ phone calls, right from the mobile app. At first blush this might not seem like a big deal. After all, voice calls are sooo 20th Century what with video calls and all that jazz. Google Hangouts have […]

Self censorship as evident on social channels as real life
Self censorship as evident on social channels as real life

Self censorship – particularly about public issues – is just as evident on social channels as it is in real, live, face-to-face encounters, suggests an August study by the Pew Research Center. “Overall, the findings indicate that…social media did not provide new forums for those who might otherwise remain silent to express their opinions and […]

Moms use mobile
Moms use mobile

Want to reach the mommy demographic? Moms use mobile. At least that’s according to a study just published by the Baby Center. The 2014 U.S. Mobile Mom Report¬†(PDF) tells us over 80 percent of moms with an average age (in the study) of 32, half of whom have kids between 2 and 5, keep a […]

Just what you wanted: Twitter shopping! (Twopping?)
Just what you wanted: Twitter shopping! (Twopping?)

Keep your credit cards right next to your phone or tablet, Twitter shopping as arrived. All items will be $140 or less. No, just kidding. Yea, we know. You’ve all been sitting around at home, on the couch, waiting for the chance to buy something on Twitter and while you’ve had that opportunity¬†for a while […]

Facebook privacy checkup rolling out to users
Facebook privacy checkup rolling out to users

The world’s mega social network started rolling out its new Facebook privacy checkup to users late last week. As counter intuitive as it may seem, plenty of folks are concerned about Facebook privacy and try as it might to assuage those concerns Facebook says it now wants to put those worries in users’ hands with […]

Net Neutrality: Battle for the Net, Sept. 10
Net Neutrality: Battle for the Net, Sept. 10

As a symbolic Internet “slowdown” to boost support for Net Neutrality in the U.S., major organizations and companies are uniting September 10 in a Battle for the Net. And all Internet users are encouraged to participate in any of several ways: put a widget on your website; change your Twitter avatar for the day; if […]

Instagram spam bots: it was bound to happen
Instagram spam bots: it was bound to happen

Oh that innocent, kind, friendly social network for photo sharing as fallen prey to trolls with the rise of Instagram spam bots. One of the most irritating and potentially dangerous aspects to life online these days are the trolls and twisted people who seek to exploit the kindness of strangers in return for a quick […]

Google ranking factors: only 200 of them!
Google ranking factors: only 200 of them!

The visibility of your website – and, therefore, your online effectiveness – depends on how it performs in searches and nearly 70 percent of all searches depend on Google ranking factors. And what’s not to get? There are only 200 or so factors or elements in Google searches. How hard can it be to hit […]