What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Digital Marketing and wasting your time
Digital Marketing and wasting your time

It really is quite easy to waste your time with digital marketing and loading up the social media channels. These are not broadcast media, not billboards, not newspapers. Social channels are meant to be interactive, avenues for back-and-forth engagement. (Hint: they are called, “social,” channels.) The opportunities for meeting new customers, clients and supporters along […]

A mobile (device) world – 90% by 2020
A mobile (device) world – 90% by 2020

Mobile devices will be used by 90 percent of the world’s population older than six by 2020. That’s means 6.1 billion people will be using mobile devices just over five years from now, according to a new Ericsson Mobility Report, compiled by the giant Swedish company which builds equipment, software and networks for mobile devices. […]

SEO, forget what you thought you knew
SEO, forget what you thought you knew

SEO is that wonderful little Internet magic which makes your website pop up nice and high in any search results. When someone searches for, say, “what happens if a velociraptor throws bananas on me,” your website, VelociraptorThrowsBananas.com,” pops right up at the top of the search results (called a SERP or Search Engine Results Page, […]

Wearables of beauty and function.
Wearables of beauty and function.

Wearables are, of course, are the hot electronic commodities du jour. And, heck, why not? They’re cool. Some are even useful. No matter if it’s Google Glass or any of the dozens (now) of smart watches or literally hundreds of other wearable technology products rolling out the concept is here to stay, to grow and […]

Google and you: BFFs
Google and you: BFFs

Google knows you well, maybe even better than your own mother. Well, at least Google thinks it knows you well. The search giant certainly knows a lot about what you do online. With Facebook last week explaining in simple terms how it tracks your every (or most) online moves, Google has been the doing the […]

Facebook privacy policy – now you get it.
Facebook privacy policy – now you get it.

Facebook privacy policy is now much easier to understand and now you can be more clear about how the social network giant tracks much of your activity. Facebook published Nov. 13 a simpler, graphically entertaining version of its privacy policy saying it wants to help you protect your privacy. Hey, it’s 70 percent shorter than […]

Twitter changes coming to you soon.
Twitter changes coming to you soon.

Twitter as you know it will be changing – soon – we are told. Breaking news alerts, real-time video editing & sharing within the Twitter timeline, improved private messaging (DMs), “highlights” for your timeline and, taking a page from Facebook, a bunch of stand alone apps are all part of the changes announced, or at […]

Net Neutrality – Common Carrier Solution
Net Neutrality – Common Carrier Solution

Net Neutrality is the phrase used to refer to a (generally) free and open Internet in the U.S. and classifying Internet service providers (ISPs) as common carriers is the only way to ensure an unbridled Internet. A common carrier, as defined by the U.S. Federal Communications Commission (FCC), is any company or entity which provides […]

Report online harassment here: Twitter & WAM!
Report online harassment here: Twitter & WAM!

A new place to report online harassment has been created by Twitter and WAM! or Women, Action & the Media! The new online form is managed by WAM!, is Twitter-centric as a result of the partnership with Twitter and once allegations are verified by the WAM! staff will go directly to Twitter for action. The […]

Space Tweets – Rm w/a Vu
Space Tweets – Rm w/a Vu

Space Tweets: the final frontier? Reid Wiseman is back on earth. Don’t know Reid Wiseman? How about @Astro_Reid? You’re not among the 365,000+ members of the Twitterverse who followed his amazing images – photos and videos – from space? Wiseman is the American astronaut who safely returned to earth this past weekend after spending six […]