What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Yahoo at 20 – a few words
Yahoo at 20 – a few words

Yahoo celebrates, March 2, its 20th anniversary. My, my, how time flies when you’re having fun. Oh sure, most people (understandably) think of Google when they think, “Internet,” but Google didn’t actually come along until 1998. And, yea, sure your first foray onto the Internet, the World Wide Web specifically, was likely through America Online […]

Keyboard shortcuts for social channels
Keyboard shortcuts for social channels

Keyboard shortcuts are as old as, well, electronic keyboards and they can save plenty of time when posting to the social channels. You know, like the times when you simply must weigh in on a white and gold dress (or is it black and blue?) or when you feel compelled to warn others of roaming […]

Android for Work – Enterprise level mobile
Android for Work – Enterprise level mobile

Google formally unveiled its complete Android for Work suite of apps and security and, well, just about a full panoply of mobile and desktop apps for the enterprise level environment. This rollout pits Google right smack up against Microsoft, which years ago ruled the work space. Remember Outlook for email and MS Word for writing? […]

U.S. may actually achieve Net Neutrality
U.S. may actually achieve Net Neutrality

With federal communications regulators poised Feb. 26 to transform the Internet in the U.S. into a public utility it appears Net Neutrality may actually become a reality – eventually. A huge potential threat to the guarantee of an open Internet in the U.S. evaporated Feb. 24 when the Republican leadership of the U.S. Senate conceded […]

Twitter gains allies in transparency lawsuit
Twitter gains allies in transparency lawsuit

Media companies are beginning to flock toward Twitter’s effort to release more information about government surveillance requests. Twitter sued the U.S. government in October 2014┬áto try to force the release of more information about how many – and what kind of – suveillance requests the government makes of it and other social media companies. Like […]

LinkedIn expands ad platform beyond LinkedIn
LinkedIn expands ad platform beyond LinkedIn

Like other social networks, LinkedIn is expanding its advertising sales across the web to other platforms while also accelerating its lead-generation business. The pin-striped, silk-socks social network rolled out Feb. 19 an expanded ad sales program intended to take LinkedIn users and customers beyond its own platform to reach customers and clients. The move follows […]

Facebook ups the ad game ante
Facebook ups the ad game ante

Facebook might have just changed the game for advertising on the social channels. In a Feb. 18 post, Facebook claims advertisers on its massive platform will – soon – pay only for ads actually seen by Facebook users, actual eyeballs on Facebook ads. Facebook calls this paying only for “viewed impressions” as opposed to what […]

HTTP/2 – your WWW will get a little faster
HTTP/2 – your WWW will get a little faster

Your web browsing will get a bit faster, a bit more safe over the next year or two, thanks to HTTP/2, a significant upgrade to the protocols of the World Wide Web. Sound nerdy? Oh yea, you bet. But the important point is the revision to the WWW’s plumbing will make life a bit easier, […]

You are what you Facebook
You are what you Facebook

Facebook knows you – and knows you very well, indeed. In fact, Facebook may know you better than your friends know you or, maybe even, you know yourself. At least that’s what is suggested by a team of researchers from the University of Cambridge in the U.K. and Stanford University in California. “Computer-based personality judgments […]

GooglePlus…yes, you need it.
GooglePlus…yes, you need it.

GooglePlus is quite simply an essential element to any online effort, these days. Any business, but especially a small business working online, cannot expect to really advance much without being active on GooglePlus. GooglePlus has long been the far more advanced, thorough, deeply-connected social media platform that’s, well, a kind of social media platform but […]