What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Snapchat launches (ephemeral?) news
Snapchat launches (ephemeral?) news

Snapchat is upping the ante for ephemeral messaging apps by bringing on a news feed. Snapchat Discover is the news feature and, taking a poke back at Facebook, it promises actual, real, important news rather than headlines you may see derived through algorithms based on what your friends have liked. “Social media companies tell us […]

Twitter: While You Were Away…
Twitter: While You Were Away…

Twitter doesn’t want you miss a thing. Or so it says. You may have noticed over the past few weeks, if you operate on the iOS system, Twitter is trying to keep you up on posts you might have missed while not gazing directly into any of your screens with its new little, “While You […]

Pinterest, Tumblr lead growth; Facebook falls
Pinterest, Tumblr lead growth; Facebook falls

Pinterest and Tumblr exploded at the end of 2014 while Facebook, still the leader by far, actually lost a few active users in 2014. At least that’s what revealed in the Global Web Index social media report for the final quarter of 2014. Global Web Index is the world’s largest market research firm on digital […]

Pinterest looking for (more than) a few good men
Pinterest looking for (more than) a few good men

Pinterest is looking for a few good men. Pinterest is not the U.S. Marine Corps and the ultra-popular photo/scrapbook/search engine social network actually wants more than a few good men. It wants lots of men. It wants to rain men – but in a totally non-sexual-preference kind of way. You see, the overwhelming population of […]

Net Neutrality – U.S. Internet still threatened by greed
Net Neutrality – U.S. Internet still threatened by greed

Despite recent hope Net Neutrality may prevail in the U.S., corporations controlling the Internet appear to be getting help from Congressional allies in a last-ditch effort to remain absolute bosses of a free-flowing information superhighway. U.S. Sen. John Thune, R-S.D., and U.S. Rep. Fred Upton, R-Mich., filed bills offering what they describe as a solution […]

Shapr Image – more, um, intimate than LinkedIn?
Shapr Image – more, um, intimate than LinkedIn?

Shapr is a new mobile network promising more intimate, trusted business hookups than LinkedIn and tighter inner circles. And, no, that’s not a typo. Anyone starting something new these days must drop most, if not all, vowels from company names especially the, “e.” Be that as it may, Shapr promises more, um, productive business, um, […]

Social Media & Stress? Relax…mostly
Social Media & Stress? Relax…mostly

Social Media & stress is a favorite link of nattering nabobs and Luddites but does a heightened digital life really lead to heightened levels of tension and anxiety? Mostly no, suggests some recent research from the Pew Research Center’s Internet Project, but sometimes – and for some people – an overdose of, um, empathy and […]

The Rev. Dr. Martin Luther King, Jr. – 1929-1968
The Rev. Dr. Martin Luther King, Jr. – 1929-1968

Today in the United States (and many places around the world) we celebrate the life and legacy of the Rev. Dr. Martin Luther King, Jr, who taught us that love and non-violence is the only real answer to intolerance, injustice, oppression and war. We encourage you to examine his work and celebrate his message at […]

Social Networks: 180 million users in 2015 (U.S.)
Social Networks: 180 million users in 2015 (U.S.)

Almost 180 million people will post, share, engage, exchange on the social networks in 2015. And, yea, your grandma and great aunt will increasingly chat on the Facebook while your grandkids gravitate toward Instagram and Tumblr. At least those are the suggestions presented by data compiled eMarketer and displayed in a graph with art published […]