What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

Facebook events subscribe feature for pages?
Facebook events subscribe feature for pages?

Facebook appears to be adding an events subscribe tab to pages for businesses, organizations – brands which produce events on a regular basis. This could be a very big deal. (And, yea, we know. We checked the calendar to make sure this wasn’t some elaborate April Fool’s Day gag.) Although Facebook itself has yet to […]

Millennials like their second screens.
Millennials like their second screens.

If you’re of the Millennial generation and like to watch television, there is a two to one chance you’re also hammering away on second screens at the same time. The research pretty much indicates one screen is just not enough for this generation of youngsters born around the turn of the century and now headed […]

Government data collection – for helpful reasons!
Government data collection – for helpful reasons!

As it turns out, government data collection isn’t always used to spy on groups and individuals. The U.S. government is collecting search and government site visit data to make U.S. government websites more useful to citizens and others seeking government services or information. And, well, to be honest, the U.S. government’s Digital Analytics Program, or […]

Twitter wastes no time launching Periscope
Twitter wastes no time launching Periscope

It took fewer than two weeks for Twitter to clamp down on live-stream video app Meerkat and launch it’s own live-stream video app, Periscope. If for some reason you haven’t heard, live-stream video with running commentary of viewers is the hottest new playtoy in the social media sandbox and the iOS app, Meerkat, with its […]

Lawsuits filed to challenge Net Neutrality
Lawsuits filed to challenge Net Neutrality

The first lawsuits challenging an open, free-flowing Internet in the U.S. – what’s known as Net Neutrality – were filed earlier this week. The lawsuits were inevitable, of course, because the major Internet providers (ISPs) in the U.S. – the giants like Verizon, Comcast, AT&T and others – want to control the Internet’s flow and […]

Mobile is the new normal – your website
Mobile is the new normal – your website

If your website – and overall online strategy – isn’t now ready for mobile devices you are being left behind. That’s just a simple fact and online marketeers who adapt to the new normal get ahead, sure, but you’re really adapting to the new normal: a world in which most information is shared on, through […]

Facebook Messenger as money-maker, too.
Facebook Messenger as money-maker, too.

So, do you like your Facebook Messenger app and its ability to let you communicate one-on-one with friends or within groups of friends? Yea, it appears Facebook Messenger is about to get really commercial – just like Facebook. According to plenty of press reports, Facebook will announce at its F8 Conference for developers – set […]

Tweets as wall art!
Tweets as wall art!

Was thinking just the other day, “wish I could have posters of my tweets as wall art.” (Oh, come on, you know you were thinking that, too.) Well, we’re not making this up. A company in Stockholm calling itself OneHundredForty (get it?), launched a Kickstarter campaign to raise additional money for its startup which will […]

YouTube leads the pack in visitors
YouTube leads the pack in visitors

When it comes to random eyeballs on a social channel, YouTube leads the pack. At least that’s one of the findings of Global Web Index study of engagement on the social media networks. What the study found, precisely, is that 82 percent of the eyeballs on YouTube are just visiting. Twenty-four percent (24%) are active […]

March Madness – Mobile Mayhem
March Madness – Mobile Mayhem

March Madness, the U.S. (and international) feeding frenzy of college hoops, is a slam dunk for mobile marketeers. At least, according to Google, which says 60 percent of all online searches for subjects related to college basketball in January came from mobile devices. That percentage is up from 40 percent during the 2014 tournament. “Before, […]