What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

You need us because…
You need us because…

We help you reach your audience: With content strategies and engaging content geared to tell your story, build your community and increase your online visibility. With enticing next-level social network communications to stay in touch with your community, reach new audiences and expand your publishing horizons. With modern, up-to-date websites, mobile outreach, big data integration, […]

The importance of links to your content
The importance of links to your content

Link to here, links to there. The importance of links to your content cannot be understated. Links – those little blue lines of words or codish-looking shortened lines of gibberish which when clicked upon and followed take web users to some other site – make the Interwebzes go around. If you’re trying to succeed online […]

Facebook sees Christmas – ad sales – in July
Facebook sees Christmas – ad sales – in July

Facebook sees Christmas – ad sales – in July; and that, according to the social media & advertising giant, means mobile (and, still, last minute). Facebook published a study July 19 in which it says the economics and spending of Christmas 2016 will be more mobile than ever. No kidding. Really? According to its own […]

Search tips for writers
Search tips for writers

If you write a blog you want it found by web crawlers, read and shared by those who find it and maybe you need some handy search tips for writers. Good writing techniques and habits – building to good content – will attract that attention like a magnet. Even if you hand your content over […]

Political circuses live on your social media
Political circuses live on your social media

We know you’ve been waiting for this all your digital lives, to see the Republicans and Democrats and their political circuses live on your social media. Forget the live (or canned, pre-packaged) television coverage on that big ol’ high-def screen with surround-sound speakers, you will have plenty of choices to watch livestream video, live feeds […]

Copyright can be a thorny online issue
Copyright can be a thorny online issue

Copyright can be a thorny online issue. Literally millions (probably, really, billions) of videos, photos, memes – all kinds of images and, yes, words – exist online and they are just there, ripe for the picking and resharing and using in countless ways. But every image, every video, every word, every meme was created by […]

Nearly every thing connected to the internet
Nearly every thing connected to the internet

It’s called, broadly, the Internet of Things (IoT) and by 2021 we may find it everywhere and nearly every thing connected to the internet. At least that’s the projected reality contained the the annual Ericcson Mobility Report for 2016, a comprehensive assessment of the mobile, digital world by one of the world’s largest companies working […]

U.S. is ranked only 5th in the digital world
U.S. is ranked only 5th in the digital world

The U.S. is ranked only 5th in the digital world, according to a new index published by the World Economic Forum. Specifically, the U.S. ranks No. 5 on the WEF’s Networked Readiness Index, a comprehensive assessment of how the world nations are faring in what the forum calls “the fourth industrial revolution.” This one being […]

How do you measure engagement on Instagram?
How do you measure engagement on Instagram?

Question of the day: how do you measure engagement on Instagram? It’s an important question, actually, because engagement is what the social media are all about. They are called the “social” media for a reason. But what is engagement, exactly? Does a simple “like” or acknowledgement count as engagement? Is that enough to validate your […]

Google Maps an even sharper tool
Google Maps an even sharper tool

An update to Google Maps and Google Earth, clearer satellite images and Map waypoints, should make Google Maps an even sharper tool for digital marketing. What? You’re not using Google Maps as part of your digital marketing toolbox? You should. But we’ll get back to that a few paragraphs on down. First, the news coming […]

When in the course of human events…
When in the course of human events…

When in the course of human events… And today we really mean women as well as men…and we really mean all people… When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, […]